The recent proliferation of ads promoting 'blue', 'chocolate' or 'black and tan' french bulldogs as rare, exotic, and more valuable than colours that are universally recognized and accepted in our breed, is of major concern to the French Bulldog Fanciers of Canada.  As members of a National Breed Club it is our responsibility to honour and maintain our Canadian Breed Standard.

A Breed Standard is a set of guidelines covering specific externally observable qualities such as appearance, structure, movement, and temperament and is considered the standard of perfection for each dog breed. This standard is the yardstick against which breeders and confirmation judges measure a dog's quality. Colour guidelines are included in most standards and the breeder's goal is to breed and produce these desirable colours.

The Canadian French Bulldog Breed Standard lists acceptable colours as: all brindle, fawn, white, brindle and white, and any colour except those which constitute disqualification. Colour disqualifications include: black and white, black and tan, liver, mouse or solid black (black means without any trace of brindle);

It is important for potential pet owners to understand that dogs of disqualifying colours do occur from time to time but breeders who breed to standard do not intentionally aim to produce them.  They could be the result of recessive traits that only appear when puppies inherit a recessive gene from each of their parents, or they may be throwbacks to distant ancestors. No matter the means of inheritance, in deference to our standard, puppies and dogs exhibiting or carrying disqualifying traits should be spayed or neutered and placed as companion dogs with a dollar value no greater than any companion puppy.

Please do not be taken in by advertisements suggesting that French Bulldogs in colours that do not comply with Club Standards are more valuable or desirable than those that are correct. 

Source: French Bulldog Fanciers of Canada